Online cosmetics retailer Danny Grant was the first to be axed from the boardroom in the launch of The Apprentice 2017.
The 32-year-old felt the wrath of Lord Sugar after the men’s team failed to win their task of making and selling as many hamburgers as possible. After the task was over Lord Sugar turned to his advisers Claude Littner and Karren Brady for the results.
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The ladies spent £374.87 and earned £611.65 in total sales, turning over a profit of £236.78. The men’s team spent £394.62 and sold £280.45. This meant they had a loss of -£114.70 and would lose the first task.
“Gentlemen, this is a very unfortunate start,” Lord Sugar said. “Right now I feel like I’m looking at a load of dead meat to be honest with you.”

Project Manager Danny decided to bring back Elliot and Charles to the final boardroom. Danny argued that Charles was the failure of the task, citing Charles did not listen to him as the PM. After debate, the boss delivered his first firing of the series.
“The fact of the matter is Charles, we can’t have disruptive people here and whilst you say you’ll get better as time goes along, it is regretful that you’ve acted this way in the first task,” Lord Sugar said. “But Danny, this was a disaster and I don’t think you managed the team well. So Danny, it is with regret that you’re fired.”
With the firing of Danny, 17 candidates remain to fight for the chance to become Lord Sugar’s business partner.
The Apprentice 2017 continues next Wednesday at 9pm on BBC One.