We’re spinning around… with legal!
Australian singer and all round pop princess Kylie Minogue has attempted to block an application by reality TV star Kylie Jenner to trademark her first name.
Why? On the basis that it would cause confusion between the two and dilute Minogue’s brand.
Jenner wanted to have her name protected for advertising and endorsement purposes, with the Melbourne-based business representing Minogue, KDB, filing its opposition with the U.S. Patent and Trademark Office on Feb. 22.
The notice of opposition contains numerous logos that have been used by Minogue in the decades gone by, pointing to her ownership of the domain www.kylie.com since August 1996, alongside the claim that she is often referred to as simply “Kylie” around the world.
Hello….. My name is KYLIE #lightyears
— kylie minogue (@kylieminogue) February 28, 2016
Another part of the application also stated Kylie has existing trademark registrations for entertainment services, for which Jenner has also filed a trademark application for, as well as for music recordings, according to the World Intellectual Property Review.
But, there could be trouble as Minogue has struggled to ever crack the US music market (apart from ‘The Loco-Motion’ in 1988 and winning a Grammy Award for ‘Come Into My World’ in 2004) but since then she’s been relatively quiet over that side of the pond.
On the over hand Jenner is American born and bread, as well as being on the front of nearly ever magazine and gossip column over there.
If there wasn’t enough backing for Minogue around the globe, Kylie’s legal team have also tried to explain the difference between the two, in the shadiest way.
The submission refers to Jenner as a “secondary reality television personality” whose “photographic exhibitionism” on social media has drawn criticism from disability rights organisations and African American communities.
Take that, Jenner!