Celebrity Big Brother fans are angry at Austin Armacost after he mocked suicide with an Instagram post.
The runner up of the Channel 5 series posted what some called ‘insensitive’ linking his gym equipment to hanging yourself.
In the snap, shared on his Instagram Stories, Austin can be seen in the gym as he poses next to a weight machine.
The caption alongside the photo reads “May use this to hang myself.”
After a backlash, Austin said: “Firstly I would like to apologise to anyone who took offence to my post.
“It was a flippant comment I made to make light of a difficult training session at the gym this morning.
“It was by no means to encourage, promote, or make fun of suicide.”
Austin continued: “I have suffered myself from the tragic fallout that suicide creates & would never intentionally make light of such a serious and prominent problem facing young men in this country.
“I have worked with LGBT organisations that help people struggling with mental health & know personally how deep and dark that state of mind can be.
“Respectfully I can see how this post can be misinterpreted and it has since been removed.”
You can get confidential support on mental health issues by calling the Samaritans on 116 123 or visit a local branch, see www.samaritans.org for details.