Celebrity Big Brother ratings are continuing to decline (minus the previous January series) but why is this? I will discuss some of the issues I feel exist, and provide solutions.
The SEVENTEENTH series of Celebrity Big Brother begins in just under 2 weeks. Housemate rumours are rife, and the snazzy new house pics have been unveiled. However, will this January series be a success or another flop for the failing show?
Channel 5 have been pushing out two series’ a year for some time, and it seems like The Apprentice star James Hill won just only weeks ago. This is the first problem in itself. I personally feel like it is constantly on our screens, and as much as I love the show, Channel 5 are feeding us too much. Once a year is enough. It keeps it authentic, and lessens the forced feeling which I feel a great sense of now. People are getting sick of it, therefore are tuning off.
The latest series was one of the lowest rated to date, although, it must be argued that the ratings did not match the entertainment value – as the powerful duo of ‘Jarrah” and Austin & James’ bromance proved for plausible viewing for the very few of us who were still watching. Why were the ratings so low then? You cannot exactly pin point a reason. Maybe people just are not interested anymore. But the recipe for a great series were there – the fiery housemates, the twists and must watch TV. It could be down to the almost non existent advertising. However, for the upcoming series Channel 5 seem to have learnt from this mistake and have pushed for far more advertising, especially through social media.
Paradoxically, soon to be a year ago, Celebrity Big Brother had its best ratings to date on Channel 5. Why was this series such a ratings hit? Katie Hopkins. She was a huge current media sensation. Everyone was talking about her. The possibility of seeing her in the house behaving in her opinionated, rude and controversial ways was a no brainer. Throw Katie Price in the mix, someone with a loyal fanbase and someone who has acquired huge public interest – you have guaranteed viewers.
It continues to baffle me why Channel 5 pay huge sums of money to Z list celebrities who they deem to be ‘controversial’ or ‘interesting’ or ‘a great character’. Rumours for the upcoming series include David Gest, who has reportedly sign a $1 million deal, making him one of the highest paid stars ever. I find this LUDACRIS. He is a nobody. Channel 5 are missing the point. Faces like him are not going to encourage people to tune it. In order to increase the ratings, based on the evidence, you need people who have a massive fan base, who are relevant to pop culture today and who are tagged with public interest.
Now it must be stated that real celebrities who are current, aka your One Direction boys or A list actors, are NEVER going to do these types of shows, but there are smaller outlets who have the same effect which are realistic. One of these being Youtubers. “What’s a Youtuber?”- anyone over the age of 21 asks. Well, they are huge internet celebrities who have MILLIONS of dedicated fans, formally known as subscribers. Some well known British Youtubers are Zoella, Alfie Deyes and Caspar Lee, who have a whopping 20 million subscribers combined. These young stars are earning over £250,000 a year by simply making videos based on beauty, challenges and daily vlogs. There is evidence to prove that ratings will increase. Joe Sugg, who has 5.7 million subscribers appeared on Channel 4’s Sunday Brunch and the ratings TRIPLED. These people have an extremely loyal fanbase who follow there every move. I say no more. Big Brother producers take note.
For the upcoming series it was rumoured Scott Disick was offered £600,000 to take part. This, I agree with. He is current and there is huge interest around him and his family. The type of viewer who watches Keeping Up With The Kardashians, is the type of viewer who tunes in to Celebrity Big Brother if they really wanted to.
One series a year in January, with current celebrities, along with plenty of advertising though various media outlets – you have the potential for an increase in ratings. It is simple.
If you have any more suggestions on how to turn the show around, comment below, I’d love to hear.