This Morning host Eamonn Holmes has turned down a huge fee to appear in Celebrity Big Brother.
The 58-year-old presenter reportedly turned down £800,000 for the chance to enter the house when the series returns this month.
According to the Daily Star Sunday he’s insisted he doesn’t need the money and has no interest in taking part.
‘This one is the biggest so far at £800,000. But no amount of money could tempt him,’ a source said.
‘He’s said it isn’t about the money because he doesn’t need to earn more cash than he already does through his TV projects.
‘Eamonn told producers he absolutely loves the show and is a committed viewer, but definitely doesn’t want to be a housemate.’
Housemate Rachel Johnson has been confirmed however the rest are being kept under wraps.
Rumoured names include India Willoughby, Louise Thompson, Honey G and Charlotte Dawson.
Celebrity Big Brother 2018 launches on Channel 5 on January 2 at 9pm.