ITV is cancelling The X Factor spin off show ‘The Xtra Factor’ after 12 years on air.
The broadcaster made the decision as they look to the future, focusing on digital online content instead.
“The Xtra Factor has had an incredible run on TV but the producers have realised they need to keep up with the times and move with the audience,” a source told The Sun. “The plan is to build on that and focus entirely on making their digital output bigger and better.”
The show has had several hosts over the past 12 years, making household names out of Caroline Flack, Holly Willoughby, and Fearne Cotton. The most recent run was fronted by Rylan Clark-Neal and Matt Edmondson.
Neither Rylan or Matt will front the show when it goes digital, but it appears Roman Kemp will still be involved.
X Factor executive producer Richard Holloway said the show had ‘reached its natural end.’
“We’ve had great fun making the show and would like to thank Rylan, Matt and Roman for their fantastic and entertaining work on the last series,” he said. “We now look forward to focusing on making great content for our social platforms in support of the main show.”
Rylan tweeted his thoughts on the decision by ITV late Wednesday night.
The X Factor returns later this year on ITV.