The first-ever American version of Celebrity Big Brother has been a massive success that it could very well become an annual show, according to host Julie Chen.
Speaking to Entertainment Weekly, Chen noted the solid ratings for the shortened season. However, she was quick to say there would need to be schedule changes for the new format to work in a non-Olympic year.
“I wouldn’t rule it out! Who knows? It’s definitely possible,” Chen said. “With these ratings, it did what we hoped as opposed to running repeats of the current slate of shows. It all depends how well all the shows on the air are doing.”
The premiere of Celebrity Big Brother brought the highest rated Big Brother premiere in nearly six years with an average of 7 million viewers. However, since the Olympics started it has held on strong for CBS in second place.
Julie also acknowledged that if the show were to return on a yearly basis, producers would need to look at what CBS is doing first with their primetime schedule.
“B.B. takes up a lot of real estate on the primetime schedule,” Chen added. “We are used to having at least three nights to air in a week. CBS is known for having a strong schedule of shows year-round so it’s hard to say right now what will happen next winter.”
Celebrity Big Brother is currently averaging 5.1 million viewers for CBS, making it the second highest rated show behind the 2018 Winter Olympics.
Celebrity Big Brother airs its season finale on Sunday night at 8/7c on CBS in the states.