It’s back! – plays dramatic music- The Apprentice returns to BBC One on Tuesday 14 October 2014 at 9pm for it’s tenth series.
The memorable catchphrases from some of the candidates have put smiles on the faces of millions of viewers, including Ricky Martin’s “I truly am the reflection of perfection.” and Stuart Baggs’s “I’m Stuart Baggs ‘The Brand’ – I’ve got a certain type of charisma.” and the new series will not disappoint.
Lord Sugar and his advisors, Nick Hewer and Karren Brady, will be putting a new group of candidates through the toughest business test going – with a twist right from the start.
Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment.
Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks.
This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.
Business owner James Hill reckons he could ‘build an empire’ with Lord Sugar, accountant Roisin Hogan has promised to ‘manipulate, persuade and conquer’.
Then there’s social worker Steven Ugoalah, who says: ‘I can deliver in minus 50, I can deliver in plus 10. If we went to Mars right now, I’d find a way to be excellent.’
“This deal is all about getting a £250,000 injection into a company that both of us will own on a 50/50 basis. I won’t be working, you will be working. I will be advising and mentoring.” Lord Sugar tells the candidates in the first episode.
Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit.
As the series progresses, the candidates will be put through their paces in a variety of challenging tasks.
These include designing an innovative wearable technology product, creating an online video channel, running package coach tours, securing and fulfilling orders for a home fragrance range, manufacturing and selling a new board game and launching their own soft drinks brand.
Before the tenth series kicks off, fans can also relive their favourite moments of the past decade with Ten Years Of The Apprentice, airing 12 October on BBC One. Narrated by Matt Edmondson, it will take a sideways glance at the last decade of Britain’s best-loved business show.
See the 20 new candidates below, and some new snaps of Lord Sugar, Nick Hewer and Karren Brady.