ITV have signed Deal or No Deal host Noel Edmonds for this year’s I’m A Celebrity… Get Me Out of Here! as a secret late entrant.
The Sun have revealed that the telly star will enter alongside another secret celebrtiy face.
The 69 year old has cost the channel more than £500,000, according to the paper, one of the largest fees the series has ever paid on the show.
Noel is currently in the midst of a legal battle with banking giant HBOS with an ITV source saying: “Producers are talking about it as one of their best signings ever.
“Bosses think he’ll have loads of stories to tell and will be a great talker around the campfire.
“They’ve been desperately trying to keep him under wraps as he’s the cherry on the top of the series for them.”
Noel joins actor John Barrowman, former Tottenham manager Harry Redknapp and EastEnders star Rita Simons as part of this year’s lineup.
I’m a Celebrity… Get Me Out of Here! premieres on Sunday, November 18 on ITV.