To celebrate the return Dancing on Ice ITV have launched a new animated story of a Polar bear who dreams of dancing on the ice.
From his first scary steps we see that he is a long way from graceful, but with the help of a partner who picks him up, we see his confidence and his skating prowess improve in literal leaps and bounds, culminating with him wowing a woodland crowd who give him Perfect 10s.
The bears were brought to life by a combination of animation and the motion capture of real figure skaters in Sweden.
Head of Entertainment Marketing, Jess Byars said: “To celebrate the return of the biggest and best show on ice, we wanted a bold campaign that would give it the stature it deserves, and a story that reflects the warmth, charm and distinctiveness of the show itself.”
The Dancing on Ice promo launches on ITV from the 3rd December and in cinemas from 19th December.