When ITV announced they were launching The Voice Kids, there were some concerns.
We’ve seen children on talent shows crumble under pressure, families spread all over the tabloids, and used as a way to emotionally keep users watching. But The Voice Kids is something very, very different…
With pop princess Pixie Lott, and Mcfly’s Danny Jones joining the spinning chairs, it’s a feel good line up with will.i.am adding his opinion from his time on the main show.
The prize for winning is not a record contract, that’s not the point here… it’s £30,000 towards the kid’s musical education, plus a trip to Disneyland Paris.
Speaking to the newbies at the press launch, you couldn’t help but smile at the talent on show in episode one, and see their commitment to their acts.
“I get really attached. I love them all.” Pixie told us.
“I just wanna spend so much time with them, like when we have our little sessions round the piano I don’t want them to end. I just really enjoy it. I just get so inspired by them and again it reminds me of when I was that age.”
Episode one launches straight into the blind auditions with a fantastic opening performance of Somebody To Love from Jessica, 13 which sets the standard for the talent on show.
Unlike the main show, before the kids take to the stage they meet with a vocal coach, and go through breathing exercises, vocal warm ups and generally ensure they are okay.
It’s a nice touch, which doesn’t add much to the end programme, but gives you a reassurance they’re being looked after.
There’s a real variety of styles in episode one too, with the kids showing it’s not just pop they’re listening to!
“The industry is crazy at the minute, I think its really good fun because people can search and they get what they want and its not fed to them.
You know Spotify is amazing, YouTube’s amazing.” Danny said.
Pixie was also surprised by the mix: “The variety of the genres blew me away, because I think I guess young kids will either be singing all the pop stuff or singing Matilda the Musical or whatever.
“But there’s every genre, there’s country there’s jazz there’s rap there’s literally everything!”
will.i.am brings some comfy to the kids who get no turns as well, and he’s helped Pixie and Danny through their first steps on set.
“He’s just great to learn off of because he’s done it so many times and he made us feel at ease. He’s just like having fun, laughing around.”
Danny also revealed he worried for the anxiety of the kids, after battling with his own nerve, and has used it to help coach his team.
“If something wasn’t right at home and you always had to work then you never dealt with it.
But these guys were like ‘Okay we’re bit scared, bit freaked out about what’s going on.’ and I was just like look, this is what my experience, and it helps….
It help me to explain what they’re feeling. I said to them don’t let fear steal the joy. My grandad said to me if you do your best what more can people ask for.
Pixie Lott might be new as a coach, but she performed on The Voice UK stage during the finale last series with her new single ‘Baby’ telling us “I love doing all sides of performing, my favourite is probably doing your own live concert or festival because its not live on TV its like recorded all your fans are there you’re in the moment, you’re just going for it.”
However, it’s been revealing the coaches won’t be performing like the main show coaches on stage during the live shows leaving the focus on the kids.
There will undoubtedly be criticism of ITV for putting such young stars on such a big stage, but Pixie feels it’s unjustified.
“I started really young and I think that’s really helped put me in great stead for all the stuff I’ve done and that I’m doing.
It was clear none of the kids of the show had been like pushed or forced by their parents. You can see the passion that comes from them and they love being there.”
“So I don’t think its too young, I think its great to have these experiences at this age and the younger they are the more fearless they are and more normal it is to maybe not get through to the next round and then they can learn and keep going and having amazing experiences like this.”
With Danny adding: “Kids kids kids! Just gonna do the will.i.am because he’s not here.”
The Voice Kids launches this Saturday at on ITV at 7.45pm.