ITV is to take This Morning on the road, with a brand new lifestyle exhibition offering guests the ultimate shopping experience, spanning four days at the NEC Birmingham from 18- 21 May 2017.
Fans of the show will get the chance to see Holly and Phil in the flesh with special performances and exhibitions!
The shows will feature live appearances from members of the This Morning family and all of the lifestyle elements associated with the ITV daytime show.
From fashion and style, food and drink, home, gardening and pets, to beauty, health and wellbeing, the show will bring something for every viewer.
Emma Gormley, ITV Daytime Managing Director said: “This Morning is one of ITV’s most loved and iconic brands.
With our fantastic presenting talent and the wonderful mix of content that we’ll be taking on the road, this event promises to delight fans of the show across the country.”
The company who are organised the event, Media 10, are experts in organizing blockbuster shows and have years of success to their name working on The Ideal Home Show and Grand Designs Live.
Katy Roberts, Events Director at Media 10 added: “This Morning Live is without doubt the most exciting launch into the consumer event space for 2017.
Myself and the team will curate a spectacular line-up of brands across our key lifestyle zones including home & garden, fashion, beauty & wellness, food & drink.
This event will be a real experience for our visitors who will see the nation’s favourite daytime TV show brought to life through compelling content and features.”
Further details on the event will be released in due course with tickets going on sale in the forthcoming weeks on www.thismorninglive.co.uk.