It came to light yesterday that Alexandra Felstead, better known as Binky on E4’s reality smash Made in Chelsea, was paid £3000 by the children’s charity Barnardo’s to endorse a new retail campaign.
The Instagram post sent from Miss Felstead’s account depicted her holding a handwritten sign saying:’Please follow @barnadosretail on Instagram’.
This was an attempt by the charity to get more people donating and shopping in their stores. Barnardo’s have defended their decision to hire Binky, stating that charity endorsements do increase sales.
It is understood that the charity, that work with disadvantaged children, has not paid a celebrity before to promote their work.
Originally, Binky was to donate her fee to a cancer charity, but has now decided to not accept the money.
Only one day after the news hit the headlines, it is fair to say that there have been a number of views expressed.
An MP has branded the payment to the reality star as an ‘insult’ to those who volunteer with Barnardo’s. Another source told the Sun newspaper that: ‘To take money from a charity is morally repulsive. If I gave £50 to help abused kids I would want it to be used for that purpose’.
Janet Street Porter, no stranger to the TV screen, said what she thought on the situation on Loose Women this morning – that Binky should ‘get a real job’. Luisa Zissman, Apprentice finalist and ex-CBB contestant, tweeted that Binky’s decision was ‘disgraceful’.
More ordinary folk have also took to Binky’s Instagram page to express how they feel. One said: ‘Some have no shame and will do anything for money’. Others on Twitter think celebs should inform their agents beforehand to not accept jobs where charities will pay them a fee.
But what do you think? Let us know in the comments below!