Aisha Kasim has become the second Apprentice to be given her marching orders by Lord Sugar.
This week’s task was to name and brand a new shampoo containing cactus seed oil, and create a digital billboard and 30-second TV advert.
Project manager Kasim brought back in Koutsomitis for suggesting the over-50s market for their product, and Natalie Dean, who was slammed by Lord Sugar for her terrible pitch. However, Lord Sugar was unimpressed with the choice of Koutsomitis, slamming it as her downfall.
“One thing I am sure about though is that Vana, I don’t personally think you should be sitting here today in this last boardroom. So on that basis, you’re going to remain in the process.
Aisha – you brought the wrong person back in the case of Vana, I haven’t got a clue why you brought her back and that’s a sign of your poor judgement,” he said.
Kasim said she did not believe she was the weakest candidate in the boardroom. “Natalie should have gone, simply because she says she pitches for a living and that’s what she does, but she couldn’t deliver.”
In the boardroom, Lord Sugar said he believed Dean had “given up” on their product.
“The pitch was bad and I’m very, very disappointed that you gave up on the product. Anybody that worked for me that gave up on their product would be out that door very, very quickly … very, very quickly.
Lord Sugar also questioned Kasim’s choice of the name “Desert Secrets”. “I wouldn’t buy shampoo with a cactus on it that’s claiming to be moisturising so I was simply trying to say to Lord Sugar, why don’t we soften it a bit and instead of putting the cactus on there” Kasim explained.
She also admitted that controlling an all-girls team had been “intense” but she was proud of their achievement, despite the loss.
“Even though we lost, I was really proud of the women because we didn’t have any bickering on the project.
Yeah, there’s an element that if it was mixed, it wouldn’t have been as intense but I don’t care, I’m sticking with the girls. It was a sense of ‘we all crashed and burned together’,” she said.